Last updated: 01 March 2026

Our website, www.xplay.design, uses cookies and similar technologies to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website, understand how our website is being used and improve its performance and content.

This Cookie Policy explains what cookies are, how XPlay Ltd (“XPlay”, “we”, “us” or “our”) uses them and the choices available to you.

XPlay Ltd is registered in England and Wales under company number 16785967, with its registered office at 124-128 City Road, London, EC1V 2NX, United Kingdom.

What are cookies?

A cookie is a small text file containing letters and numbers that is stored on your browser or device when you visit a website.

Cookies allow websites to recognise a user’s device and may store information about how the website is accessed and used.

Some cookies are necessary for a website to function correctly, while others help website operators understand how visitors interact with their website.

Types of cookies

Strictly necessary cookies

These cookies are required for the operation, security and basic functionality of our website.

They may include cookies used to maintain website security, manage your cookie preferences or enable essential functionality.

These cookies do not require your consent where they are strictly necessary for us to provide the website or a service you have requested.

You can configure your browser to block these cookies, but some parts of the website may not function correctly as a result.

Analytical or performance cookies

These cookies allow us to recognise and count visitors and understand how visitors interact with our website.

They help us understand information such as which pages are visited, how visitors navigate through the site and how users arrive at our website.

We use this information to understand the performance of our website and improve its content, design and usability.

Where required by applicable law, analytical cookies will only be placed on your device after you have given your consent.

Functionality cookies

Functionality cookies may be used to remember choices or preferences you make when using our website.

If we use these cookies, they may help us provide functionality tailored to your previous choices.

Targeting or advertising cookies

Targeting cookies may be used to understand your interests based on your use of our website and other websites or to make advertising more relevant.

XPlay does not currently use targeting or advertising cookies on its website.

If we introduce advertising or targeting technologies in the future, we will update this Cookie Policy and, where required, ask for your consent before placing those cookies.

Cookies we use

Google Analytics

We use Google Analytics to help us understand how visitors use the XPlay website.

Google Analytics may use cookies to collect information about visits to our website, such as pages viewed, how users navigate between pages, approximate geographic information, device and browser information and how visitors arrived at the site.

We use this information to analyse website performance and improve the design, content and usability of the XPlay website.

Typical Google Analytics cookies may include:

Cookie: _ga

Purpose: Used to distinguish users and measure website usage

Typical duration: Up to 2 years

Cookie: _ga_<container-id>

Purpose: Used by Google Analytics to maintain session information

Typical duration: Up to 2 years

The precise cookies and their duration may vary depending on the configuration and version of Google Analytics used on our website.

Where consent is required, Google Analytics cookies will not be activated until you have accepted analytical cookies.

Third-party cookies

Our website may rely on third-party service providers for certain website functionality or analytics.

Where Google Analytics is enabled, Google may process information collected through its technology in accordance with its own privacy and cookie practices.

We do not currently use third-party advertising cookies.

If we introduce other third-party services that place non-essential cookies or similar tracking technologies, we will update this Cookie Policy as appropriate.

Managing your cookie preferences

When you first visit our website, you may be presented with a cookie notice allowing you to accept or manage non-essential cookies.

You can change your cookie preferences through our cookie controls where these are provided.

You can also configure your web browser to refuse or delete cookies. The method for doing this varies depending on the browser you use.

Blocking strictly necessary cookies through your browser settings may cause parts of our website to stop functioning correctly.

Withdrawing your consent does not affect the lawfulness of any processing that occurred before consent was withdrawn.

Google Analytics opt-out

Google provides tools that allow users to prevent their activity from being made available to Google Analytics.

You can find further information about Google Analytics and Google’s privacy practices through Google’s official privacy and analytics resources.

How long do cookies remain on your device?

Some cookies are session cookies, which are deleted when you close your browser.

Other cookies are persistent cookies, which remain on your device for a defined period or until you delete them.

The duration of the Google Analytics cookies currently used on our website is described above.

We periodically review the cookies and similar technologies used by our website and may update this information where our technology or service providers change.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, technologies, legal requirements or the services we use.

Any changes will be published on this page and the “Last updated” date will be revised accordingly.

Contact us

If you have any questions about this Cookie Policy or XPlay’s use of cookies, please contact:

XPlay Ltd
124-128 City Road
London
EC1V 2NX
United Kingdom

Email: Click here to email us.